Issue 2 (April-June)

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram Author Name : Amira Zainab Khanum M and Prof. Noor Afza Abstract: In order to compare Facebook and Instagram’s efficacy in marketing lifestyle products. It is critical for marketers to comprehend the distinct advantages of social media platforms as they

Investor Behavior Toward Gold During Economic Uncertainty in India Volume No.1 (2025) / Issue No.2 (June) / 4/Page(52-64) Author Name : Manjuladevi H. S and Ashoka H L Abstract: Gold remains a vital component of India’s financial and cultural fabric. During periods of economic uncertainty, investors often reallocate their portfolios toward gold as a safe-haven

INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM Volume No.1 (2025) / Issue No.1 (March) / 3/Page(33-51) Author Name : Subramanyam B and Manisha B S Abstract: In the Indian setting, education can be divided into two categories: ancient and contemporary. Before the current educational system,

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis Volume No.1 (2025) / Issue No.2 (JUNE) / 2/Page(19-32) Author Name : Ashwini and Dr. Dharmananda M and Dr. Harisha B Abstract: The performance of the Indian banking sector has a direct and substantial impact on equity markets, with the Bank

ICT for Agriculture: Transforming Rural Livelihoods through Digital Innovation Volume No.1 (2025) / Issue No.2 (April-June) / 1/Page(1-19) Author Name : Dr. Shobha C Abstract: This theoretical study explores the transformative role of Information and Communication Technology (ICT) in agriculture, with a focus on its potential to enhance rural livelihoods and promote inclusive development. As