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Impact Factor 8.412 (Year 2026)

An UGC-Compliant International Research Journal

Volume No.1 (2025) | Issue No.2 (March) | 5/Page(64-73)

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram

Author Name : Amira Zainab Khanum M and Prof. Noor Afza

Abstract:

In order to compare Facebook and Instagram’s efficacy in marketing lifestyle products. It is critical for marketers to comprehend the distinct advantages of social media platforms as they continue to influence consumer behavior. Examining user demographics, engagement metrics, and advertising tactics, the study evaluates how well each platform promotes customer connection and product awareness. With its visually-driven content and younger user population, Instagram tends to generate better engagement rates for lifestyle products, according to the report, which draws on both quantitative data from numerous campaigns and qualitative insights from user feedback. On the other hand, Facebook’s wide range of demographics and powerful advertising technologies give marketers more targeting options while encouraging community development and client loyalty. The results show that Facebook offers a more complete platform for in-depth product information and customer interaction, even though Instagram is excellent at crafting aspirational brand narratives. The significance of a customized strategy that capitalizes on the unique features of every platform to maximize promotional efficacy is emphasized in marketing recommendations. All things considered, this study advances knowledge of social media dynamics in the promotion of lifestyle products by offering a foundation for further investigation and tactical strategy.

Keywords: Engagement Metrics, Promotional Strategies, Consumer Behavior, Brand Visibility.

DOI : https://djcms.dravidianpublication.com/

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Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza)

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle...

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